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Facebook, YouTube and Twitter have agreed with big advertisers on the first step towards removing harmful content from online. |
Many advertisers boycotted the platforms, alleging that social media was accepting hate speech. After that, the social media agreed with the advertisers to remove the harmful content.
Three months ago, many citizens of the country joined the anti-discrimination movement in protest of the death of black George Floyd in a U.S. police crackdown. At that time, many advertisers boycotted social media due to the position of Facebook with hateful posts on the platform. Social media organizations are not doing much to stop showing ads with hate speech, fake news, and other harmful content, such allegations by advertisers are very old. The agreement, announced by the World Federation of Advertisers on Wednesday, requires platforms to provide a general explanation for harmful content such as hate speech and harassment and to set a standard for complaints. The platforms also agreed to test the content verification system with an external auditor. They also agreed to give advertisers more control over what content would be shown with the ad. "This is a significant milestone in the journey to restore confidence online," said Louis de Como, executive vice president of Unilever's global media division. Although change does not come overnight, it is an important step in the right direction today. ” There are less than six weeks left before the US presidential election. At that time, the social media reported about this agreement. |
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